THE CONCEPT The Armani/Roca bathroom concept is the expression of elegant simplicity and total harmony, both quintessential of Giorgio Armani’s unmistakable style, captured in the bathroom space. An integral interior design concept which transforms the bathroom into a space dedicated to the pleasure of the senses. The Armani/Roca space encompasses wall and floors coverings, sanitary products, accessories and all your bathroom necessities. All these elements combine to project Giorgio Armani’s style and ethos for the home into the bathroom area. As such, the bathroom is converted into a sole entity where fine materials and exclusive finishes, together with technologically advanced solutions, allow the integration of all the essential elements of the bathroom space in one style without compromising the harmony of this atmosphere of emotions and sophistication. As if it were a work of art or an item of haute couture, the entire collection oozes perfection and expertise not only in the treatment and choice of materials and colors, but also right down to the very last detail. It is possible to differentiate the areas of Beauty, Wellness and Basic Needs to preserve the intimacy of each, without losing the sense of openess. These different areas are defined by means of a sophisticated system of glass partitions with an optional opacity mechanism. Minimalist yet functional faucets lend this bathroom the necessary comfort without jeopardizing the simple aesthetics which characterize this collection. The largest of the elegant bathtubs is filled from one side with a waterfall effect coming from an innovative aperture running around the rim of the bathtub. A similar system, designed exclusively for Armani and never seen before in the bathroom world, controls the overflow. The shower area provides the perfect escape and relaxation needed thanks to its ceiling shower with rain effect, wall spout with waterfall effect and wall mounted jets which provide a targeted massage. The finishes and exclusive forms created for the wall and floor coverings, as well as the meticulously designed small accessories, complete the bathroom setting with an unmistakable style. An intimate environment of warmth and elegance is created through carefully selected color and material combinations which are evident in every last detail. The Armani/Roca bathroom concept is an island of sophistication with a revolutionary approach which offers a full range of practical solutions commensurate with the most contemporary and cosmopolitan home.